PMM Leadership Assessment

How it works

Most PMM leaders know they need to grow, but don't have a clear picture of where to focus. This assessment measures you across the five capabilities that define strong PMM leadership. Understand what good looks like, see where you are relative to it, and learn what to do next to grow.

STEP 1

Answer 30 leadership questions

Respond to 30 statements across the five leadership modes — rating how true each one feels today. This takes 5 minutes or less.

STEP 2

Get your personalized results

View your leadership profile instantly. You’ll receive a visual breakdown and a deep dive into your score for each of the five PMM leadership modes.

STEP 3

Go deeper with free resources

Unlock practical resources to help you interpret your results and decide what to focus on next. You'll get a leadership guide that breaks down each mode and how to strengthen it.

A quick note before you start

I built this assessment after years of leading teams as a VP of Product Marketing — and coaching 300+ PMM leaders — and seeing the same patterns come up again and again.

You’ll be scored against the following modes:

Strategist

Strategists make sense of the bigger picture, spot patterns others miss, and steer PMM toward the problems that matter most.

Operator

Operators turn strategy into action by grounding PMM’s work in business goals and making success easy for others to see.

Activator

Activators create the clarity, rhythm, and environment that help their team focus on what matters and consistently do their best work.

Connector

Connectors make people a priority and consistently nurture the relationships that multiply what’s possible.

Architect

Architects design their career with care and position their strengths deliberately as they shape the leader they’re becoming.

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